Brand Design

The apple juice market is a highly competitive landscape, dominated by established brands with significant consumer recognition and market share. To carve out a position and stand apart, our strategy focuses on three foundational elements. First, we emphasize the product's nutritional benefits, appealing to health-conscious consumers seeking healthier, high-quality beverage options. This approach not only differentiates the product but also builds trust and credibility with a discerning audience.

Equally important is creating a compelling visual identity, crafted by SunerOne's expert brand design team, that commands attention on crowded supermarket shelves. Vibrant colors and bold, innovative packaging designs ensure the product stands out, drawing consumers’ eyes and encouraging engagement. Complementing this is a targeted communication strategy that highlights the unique advantages and value of the product, connecting with consumers’ needs and preferences. As of today, this project is still in its initial phases and is currently in progress, with strategies actively being developed and refined.